In 2013 the Lean Startup movement has continued growing and created a very visible community interested in using its principles. In the conference held in San Francisco December 9-11 about the Lean methodology, some of its best practitioners spoke about emerging strategies that maturing companies have tested to keep innovation at the core of their businesses, unexpected challenges faced by entrepreneurs implementing Lean Startup practices around the world and the particular opportunities for Lean Impact among non-profit and mission-driven organizations. Here are 7 video-highlights collected by The Fetch Blog of the conference and very useful for every entrepreneur.
Learning to be an organization that pivots (by @keyajay)
Frame Before You Build, Measure, Learn (by @zachnies)
Using Kickstarter to Run an MVP (by @VelezAlejandro)
The Medium Is the Message (by @pv)
Risk, Information, Time and Money (by @danmil)
Acquiring Your First Users Out of Thin Air (by @kmin)
Evidence-based Entrepreneurship (by @sgblank)
Steve Blank (@sgblank) is the guy who told business schools to do away with business plans and start teaching aspiring entrepreneurs by having them try their hands at launching a startup and conducting research with potential customers. His teaching method, known as the Lean LaunchPad, it’s being taught in engineering and business schools at Stanford, Berkeley and Columbia Universities among others.
The latest group to show interest in Blank’s approach to entrepreneurship is scientists. Last October, Blank and a team of world class veteran investors taught the Lean LaunchPad to researchers and clinicians at University of California San Francisco to help them move efficiently their technology from an academic lab or clinic into the commercial world. The class was segmented into four cohorts: therapeutics, diagnostics, devices and digital health.
You can get a feel of the course by looking at the first two weeks of lectures, covering value proposition and customer segment, here.
You can also watch a summary of the differences found between the different cohorts in the following video:
Finally, these are the lessons learned by Steve Blank after his first immersion in Life Sciences.
- Each of these Life Science domains has a unique business model
- Commercialization of therapeutics, diagnostics, devices and digital health all require the Principal Investigators / founders outside their building talking to customers, partners, regulators
- Only the Principal Investigators / founders have the authority and insight to pivot when their hypotheses are incorrect
- The Lean Startup process and the Lean LaunchPad class can save years in commercialization in these domains
- This can be taught