A tweet a day keeps the doctor away

We are experiencing one of the biggest shifts in how we communicate in human history. Thanks to social media and mobile technologies we can now multitask, search news, shrinks distances between our relationships and browse several activity feeds at once. But how is it impactful for the health care industry? In a generation that is more likely to go online to answer general health questions then ask a doctor, what role does social media play in this process?

Recent studies have shown that more than 40% of consumers say that information found via social media affects the way they deal with their health. People between 18 to 24 year olds are more than 2x as likely than 45 to 54 year olds to use social media for health-related discussions. Thus, it is not surprising 31% of health care organizations have specific social media guidelines in writing.

Social health revolution is on. If you want to delve deeper in this phenomenon, in this article you can find some meaningful statistics and figures that clearly illustrate its’ magnitude.

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